Logan Marine
Wilmington, NC · Pre-Meeting Video · v1

David's Pre-Meeting Video Script

This video plays on the confirmation page right after someone books with Logan Marine, and it's linked in the pre-meeting email. By the time you arrive, the homeowner already knows who you are, what makes Logan Marine different, and what the meeting covers.

📱 16:9 Landscape 🎙️ Talking Head 🎬 One take ⏱️ About 3.7 minutes · 559 words
📋 Read this first · 2 minutes

How to record this (you've got this)

You don't need to be a videographer or memorize anything. This one is a single take: read the seven sections below top to bottom, talking to the camera like you would to a homeowner on their dock. Follow the four rules below and you'll nail it.

🔊 Audio Most important

  • This matters more than how the video looks. Bad audio is the #1 thing that kills a clip — clear audio is the #1 thing that saves it.
  • Record somewhere quiet. No fans, AC, TV, traffic, or wind. Big empty rooms echo — a normal furnished room sounds better.
  • Get the mic close. Best: a cheap clip-on lav mic (~$20) or your wired earbuds with the built-in mic. No mic? Keep the phone about an arm's length away, not across the room.
  • Test before you commit. Record 10 seconds, play it back, make sure your voice is crisp — then record the rest.

📱 Shoot landscape Different from the ads

  • Hold the phone sideways (landscape) this time. This video plays on a web page, not in Reels, so wide is right.
  • Frame yourself from mid-chest up, chest height, on the dock or next to the barge. Use the real background. No green screen.
  • Keep it steady. Prop the phone against something or have someone hold it — no shaky, walking-and-talking handheld.

💡 Lighting

  • Light on your face, not behind you. Face the window or the sun — never stand with a bright window/sky behind you (that turns you into a shadow).
  • Outdoors: open shade or early-morning / late-afternoon light is gold. Avoid harsh midday sun that makes you squint and casts hard shadows.
  • Indoors: face a window, add a lamp if it's dim. Even, natural light beats a dark "cinematic" look every time.

🎬 One take, top to bottom

  • Read each section straight through, then pause 2 seconds before the next one. Those pauses are where we cut.
  • Flub a line? Pause and re-read the whole sentence. Keep rolling. We'll cut the mistake out.
  • Talk to one person — imagine a homeowner standing on their dock, not "a camera." Real and natural beats polished.
  • When you're done, upload the file to the Videos folder in Basecamp. We'll add your project photos, captions and the end card.

✅ Check these before you record

Two lines came from our call. Confirm them or change them. They're your call.

🎬 The Script (7 sections · one take)

559 words · about 3.7 minutes

Read top to bottom. Pause 2 seconds at the end of each section.

1
Open · 64 words · about 26 seconds

Hey, it's David Logan, owner of Logan Marine.

If you're watching this, you just set up a time for me to come out and look at your waterfront. Thank you. Before I get there, I want to take three minutes and tell you exactly what's going to happen at that meeting, and a few things most people don't know to ask a marine contractor.

2
Who you're meeting · 69 words · about 28 seconds

I've been in construction for over 25 years, and we've built hundreds of marine projects up and down this coast. That includes private docks, boat lifts, bulkheads, and full marinas like Lea Marina at Salters Haven and New River Marina.

When I come out, you're meeting the owner, the same guy who's on the jobsite every day. You're not meeting a salesman who hands you off to somebody else.

3
The question nobody asks: insurance · 138 words · about 55 seconds

Here's the biggest thing homeowners don't know to ask about.

Most builders carry regular state workers' comp. State workers' comp does not cover an injury that happens over navigable water. And on a dock job, that's where the work happens.

The coverage that does is called USL&H. That stands for the U.S. Longshore and Harbor Workers' Act. We carry it, along with crew coverage, and it is not cheap. Our insurance bill runs into six figures a year.

Here's why that matters to you. If a worker gets hurt on your project and the contractor doesn't have the right coverage, guess who gets sued? The homeowner. You're the one with the waterfront property.

So whoever you talk to, ask them for a certificate of insurance that shows USL&H, sent straight from their insurance company. We'll send you ours.

4
How we build it · 102 words · about 41 seconds

The second thing is how the structure goes into the ground.

We drive our piles with a hammer, off our own barge, with our own equipment. We don't jet them in and hope they hold. That's the difference you see after a storm.

After Hurricane Florence, I saw a pier one builder put up lying in the neighbor's yard. Three piers we built right down the road came through without a scratch.

Our crew are all our own employees. Nothing is subbed out to whoever's cheapest that week. People love our crew. We show up every day and we get it done.

5
Are we the low bid? · 37 words · about 15 seconds

I'll be upfront with you. We're usually not the low bid by design.

What you get is a structure that's built right the first time. The most expensive dock is the one you have to build twice.

6
What happens at the meeting · 91 words · about 36 seconds

When I come out, here's what we'll cover: your questions about the material I'm sending you; what you want, meaning your ideas, how you use the water, and your boat; budget, and how our contract process works; a realistic start and finish date; and anything else you want to know about us.

It helps a lot to have a recent property survey handy, any pictures of designs you like, anything you know about CAMA permits on your property, and, if you can, everybody who's part of the decision there with us.

7
Close · 58 words · about 23 seconds

Check your email. I've sent you our Consumer Guide, "26 Questions to Ask Before Hiring a Marine Contractor." Logan Marine answers yes to all 26, and we'll put it in writing. I also sent our portfolio.

If you have a question before we meet, call or text me at 910-367-1348. I'm looking forward to it. See you soon.